Corporate May. 17, 2016

Hioki Opens Middle East Representative Office in Dubai

May 17, 2016 - Nagano, Japan

Company Seeks to Cultivate Business by Offering Support to Local distributors and Customers

Hioki is pleased to announce the opening of its Middle East Representative Office in Dubai, United Arab Emirates (UAE), on May 19.

To date, Hioki has sold primarily measuring instruments such as clamp-on ammeters and digital multimeters in the Middle East, which it considers a key market. Going forward, the company believes that there is room to expand sales of its products, including in research and development applications. Its purpose in opening a representative office in Dubai, the economic center of the Middle East, is to cultivate its electric measuring instrument business in the region.

Hioki sells its products in the Middle East market through distributors. In the future, the company will take advantage of the new representative office both to conduct research and gather information related to product development and sales strategy formulation, and to take advantage of opportunities for offering more fine-grained support to local distributors and customers. 

"Hioki regards the Middle East as a very important market for our products and services, and is the reason we are establishing an office in Dubai   The region is rich in natural resources such as oil and gas, and I am confident that HIOKI can deliver measurement products and solutions for the energy industry.  Also, through the sale of high quality Hioki products, we aim to increase the number of people that will know the Hioki brand,” comments Masanobu Machida, president and CEO of Hioki.

Company Overview
(1) Name: Middle East Representative Office, Hioki E.E. Corporation
(2) Opening date: May 19, 2016
(3) Address: Office No. 5EA-812, Dubai Airport Free Zone, P.O. Box 371097, Dubai, United Arab Emirates
(4) Manager: Takahiro Minezaki
(5) Operations: Market research


Established in 1935, HIOKI E.E. CORPORATION (TSE: 6866) has grown to become a world leader in providing consistent delivery of test and measuring  instruments through advanced design, manufacturing, and sales and services. By offering over 200 main products characterized by safety andquality while meeting an expansive range of applications, we aim to contribute to the efficiency and value of our customers' work in research and development, production and electrical maintenance. HIOKI products and services are available around the world through our extensive network of subsidiaries and distributors. Information about HIOKI is available at

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